Business card survey reveals preferences

More than 2,400 faculty and staff responded last month to an online survey on business card preferences. The data will inform University Relations’ plans to update the current business card options to fulfill varying needs. The respondents included faculty and staff from all campuses plus a few retirees.

Among the findings

• “Modern” was the top preference for the appearance the business card should convey, though “traditional” was a close second; “formal” was third.

• 60 percent handed out fewer than 10 cards a month; 9 percent used 25 or more.

• 18 percent reported having multiple e-mail addresses and 25 percent have multiple appointments or titles.

• A fax number was given importance by 32 percent, compared to 88 percent for e-mail and 82 percent for a phone number.

• 55 percent use social media but 52 percent didn’t think that information was needed on a business card.

• 13 percent said multiple languages was an important option.

• 16 percent would like a vertically oriented business card

• 32 percent would pay more for additional options, like gloss coating, photography, embossed marks and a double-sided card.

And finally, it was nearly a dead heat with slightly more people favoring the KU logo signature on their cards over the Jayhawk. The mascot will remain an option for business cards. The university seal is not offered as it is reserved for official uses, such as diplomas and transcripts.

Campus closeup
Susan Mercer, associate director, Institute for Policy and Social Research
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The University of Kansas prohibits discrimination on the basis of race, color, ethnicity, religion, sex, national origin, age, ancestry, disability, status as a veteran, sexual orientation, marital status, parental status, gender identity, gender expression, and genetic information in the university’s programs and activities. Retaliation is also prohibited by university policy. The following persons have been designated to handle inquiries regarding the nondiscrimination policies and are the Title IX coordinators for their respective campuses: Executive Director of the Office of Institutional Opportunity & Access,, 1246 West Campus Road, Room 153A, Lawrence, KS 66045, 785-864-6414, 711 TTY (for the Lawrence, Edwards, Parsons, Yoder, and Topeka campuses); Director, Equal Opportunity Office, Mail Stop 7004, 4330 Shawnee Mission Parkway, Fairway, KS 66205, 913-588-8011, 711 TTY (for the Wichita, Salina, and Kansas City, Kansas, medical center campuses).