New associate vice provost to lead recruitment, enrollment efforts

Melvin comes to KU with record of success at previous schools

A university enrollment manager whose recruitment plans netted a double-digit increase in admissions plus improved retention and graduation rates will join KU to oversee recruitment and enrollment.

Matt Melvin

Matt Melvin, currently associate provost for enrollment management at the University of Central Missouri, will begin his duties as associate vice provost for recruitment and enrollment at KU on Oct. 4. Melvin will coordinate and implement strategic enrollment planning initiatives and provide overall leadership and direction for the Recruitment and Enrollment Center in Student Success. The center includes the offices of admissions and financial aid and scholarships, and the University Registrar.

“Student success as measured by retention and graduation is the top priority at KU,” said Marlesa Roney, vice provost for Student Success. “Matt Melvin will play a key role in leading the university’s strategic enrollment initiatives. His proven experience will enable us to more effectively recruit, retain and graduate the best students throughout Kansas, the nation and the world.”

At Central Missouri, Melvin was responsible for achieving and evaluating the strategic enrollment management plan for the university, including undergraduate admissions, financial aid and scholarships, academic advising, new student orientation, registration and records. He also served as an associate consultant for Noel Levitz, a nationally recognized higher education consulting firm, and has professional experience at Kansas State University, Ohio University and Western Illinois University.

Melvin earned a bachelor’s in psychology from Central College in Pella, Iowa, a master’s in college student personnel from Western Illinois University and a doctorate in education with an emphasis in higher education administration and educational leadership from the University of Nebraska-Lincoln.

“The University of Kansas is a great university steeped in academic excellence,” said Melvin. “I look forward to working collaboratively with colleagues within Student Success, as well as across the entire campus, to enhance existing strategies and craft new initiatives to improve service to current students and to recruit and enroll future KU students.”

Student Success is the university’s comprehensive student services organization and provides services and programs that assist students in achieving their academic and personal goals. Student Success provides services and programs through three centers, including recruitment and enrollment, academic and student life, and wellness.


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