The University of Kansas An Official Employee Publication From the Office of University Relations
 

 

Cover story    

Sept. 17, 2004
Vol. 29, No. 3

KU to add soldier’s name to campanile
• Hemenway address: ‘We cannot be silent’
KU ranks among ‘IQ Campuses’
Dance duo
KU announces four Higuchi Awards
Reaccreditation process reveals university strengths, challenges
Family fun
Black writing project brings author to campus
Shulenburger scheduled for UPSA event

Senator saluted
Bluegrass to beats
Sale to benefit Audio-Reader
Employees of the month
KU card
Godzilla takes KU on birthday

NIH, NSF officials to discuss KU research
Brazilian conference is vacation, education
Big Brothers and Big Sisters finds support in KU family, United Way

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Hemenway address: ‘We cannot be silent’

Town hall meeting
The campus is invited to a town hall meeting about KU’s marketing effort, featuring Christopher Simpson of Simpson Communications. 3:30 to 5 p.m. Thursday, Sept. 23, Big 12 Room, Kansas Union

 

 

Chancellor Robert Hemenway talks about KU’s new integrated marketing plan during Faculty/Staff Convocation Sept. 9.

R. Steve Dick/University Relations

 

 

 

Chancellor discusses KU’s integrated marketing plan at convocation


Chancellor Robert Hemenway lauded faculty accomplishments and university milestones during his Faculty/Staff Convocation address Sept. 9, but he focused on how to more effectively communicate those achievements.


Hemenway said that during tight budget times a growing percentage of KU’s revenue comes from non-government sources; however, KU remains a public institution with a public mission.


Hemenway said KU’s new integrated marketing plan would help the university efficiently reach a broad spectrum of audiences with a clear and consistent message.
“We cannot be silent, nor can we risk speaking to the wider world in a Babel of contradictory voices,” he said. “With funding and staffing as tight as they are, we also cannot afford to squander our resources on messages that have no impact. We have to tell our story, tell it well and tell it economically.”


The chancellor identified KU achievements in the past year, including record enrollment, record research funding, record fund-raising, national university rankings and the rising quality of students.


Hemenway also mentioned Project DEEP, a study “Documenting Effective Educational Practices” by the National Survey of Student Engagement at Indiana University that recognized KU as an “engaging public research university” with a “distinct sense of place.”


KU’s integrated marketing effort will use such information as part of a larger plan to enhance the image, reputation and visibility of KU.


During the past year, four teams of staff members have worked on objectives related to strengthening state funding, enhancing recruiting, improving visual identity and spreading the university’s messages about how it serves and benefits Kansas. Survey research will fine-tune goals and help evaluate the plan.


Hemenway detailed the six steps involved in creating an integrated marketing plan and explained that KU’s reputation has a firm foundation. He said cross-campus support would be imperative for the marketing plan to be efficient and effective.


“I encourage you to support integrated marketing in every way possible, because KU must be better known for our world-class faculty, academic programs, research endeavors and value to the state,” he said. “Marketing will help us to do this effectively, efficiently and at a lower cost than our past uncoordinated communications efforts.


“If you are proud of what we’ve accomplished, let’s make sure others know about it, too.”

More information
KU’s integrated marketing plan: www.ur.ku.edu/marketing
Project DEEP report: www.ku.edu/~oirp/

 

   
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