Hemenway address: ‘We cannot be silent’
Town hall meeting
The campus is invited to a town hall meeting about KU’s marketing
effort, featuring Christopher Simpson of Simpson Communications. 3:30
to 5 p.m. Thursday, Sept. 23, Big 12 Room, Kansas Union
Chancellor Robert Hemenway talks
about KU’s new integrated marketing plan during Faculty/Staff Convocation
R. Steve Dick/University Relations
Chancellor discusses KU’s integrated marketing plan at convocation
Chancellor Robert Hemenway lauded faculty accomplishments and university
milestones during his Faculty/Staff Convocation address Sept. 9, but he
focused on how to more effectively communicate those achievements.
Hemenway said that during tight budget times a growing percentage of KU’s
revenue comes from non-government sources; however, KU remains a public
institution with a public mission.
Hemenway said KU’s new integrated marketing plan would help the
university efficiently reach a broad spectrum of audiences with a clear
and consistent message.
“We cannot be silent, nor can we risk speaking to the wider world
in a Babel of contradictory voices,” he said. “With funding
and staffing as tight as they are, we also cannot afford to squander our
resources on messages that have no impact. We have to tell our story,
tell it well and tell it economically.”
The chancellor identified KU achievements in the past year, including
record enrollment, record research funding, record fund-raising, national
university rankings and the rising quality of students.
Hemenway also mentioned Project DEEP, a study “Documenting Effective
Educational Practices” by the National Survey of Student Engagement
at Indiana University that recognized KU as an “engaging public
research university” with a “distinct sense of place.”
KU’s integrated marketing effort will use such information as part
of a larger plan to enhance the image, reputation and visibility of KU.
During the past year, four teams of staff members have worked on objectives
related to strengthening state funding, enhancing recruiting, improving
visual identity and spreading the university’s messages about how
it serves and benefits Kansas. Survey research will fine-tune goals and
help evaluate the plan.
Hemenway detailed the six steps involved in creating an integrated marketing
plan and explained that KU’s reputation has a firm foundation. He
said cross-campus support would be imperative for the marketing plan to
be efficient and effective.
“I encourage you to support integrated marketing in every way possible,
because KU must be better known for our world-class faculty, academic
programs, research endeavors and value to the state,” he said. “Marketing
will help us to do this effectively, efficiently and at a lower cost than
our past uncoordinated communications efforts.
“If you are proud of what we’ve accomplished, let’s
make sure others know about it, too.”
KU’s integrated marketing plan: www.ur.ku.edu/marketing
Project DEEP report: www.ku.edu/~oirp/