Campaign gives KU ‘Better Bites’
Vending machine junkies across campus had healthier snack options this
fall with the implementation of a KU campaign called
vending contractor, Treat America, worked with university representatives
and members of HOMEBASE, a campuswide task force developed in 2000, to
provide healthier options for students who eat on the run.
“Our task force believed that students wanted healthier food options
on campus, both in the vending machine venue and in campus dining locations,”
said Ann Chapman, a dietitian with Student Health Services and task force
HOMEBASE, an acronym for Healthy Options for Movement, Exercise, Body
Acceptance and Savvy Eating, proposed the Better Bites initiative to provide
vending machine alternatives for people seeking fewer calories, less fat
and less sugar in their snack foods.
This fall, the task force implemented a policy that required each vending
machine on campus to carry at least eight Better Bites items rotated on
a monthly basis.
Better Bites selections are identified by a logo and include granola bars,
trail mix, baked chips, pretzels, peanuts, sunflower seeds and animal
The vending machine changes were the second phase of the HOMEBASE campaign.
Hearty” food items, also identified by a logo, are main entrees
offered at KU food service locations and in housing food service that
contain less fat and calories.
Fresh and Hearty entrees meet American Heart Association guidelines by
limiting fat to 30 percent of total daily calories based on a diet of
2,000 calories and 65 grams of fat per day.
They contain fewer than 600 calories and 24 grams of fat per serving.
Michael Myers, assistant manager of food services for the KU Memorial
Unions, said the two programs were a good way to satisfy the desires of
KU students, faculty and staff.
“There always has been a demand for a healthier alternative product,”
he said. “The new campaign is a good opportunity to promote these