BOOKSHELF
SAY WHAT?: What the Doctor Didn’t
Say: The Hidden Truth of Medical
Research, by Jerry Menikoff, associate
professor of medicine, and
Edward P. Richards takes a close
look at clinical trials, medical
research in which individuals take
part in an innovative treatment for a
medical problem. The book explains
the realities behind the rules governing
such trials, stating the current
system hides much of the information
patients need to decide
whether or not to take part. The
authors argue that trials can take
place while providing all necessary
information to participants.
NOTABLE ALUMS
During the oppressive heat of summer, many people enjoy the work of 1949 business graduate Bill Braum. Braum built his family ice cream processing business up from a store in Emporia to a 280-restaurant chain found in Kansas, Oklahoma, Texas, Missouri and Arkansas. The chain remains the last major ice cream maker to milk its own cows.
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