Dead air gives way to music, messages
On hold service registration, sample online
Most phone calls to businesses or institutions are put on hold at some point, and those callers are less likely to hang up if able to listen to a mix of music and messages, studies show.
Starting Oct. 1, Lawrence campus departments can sign up to have special KU music blended with public service messages to entertain telephone callers when put on hold or transferred. The new service is available at no charge to the campus community.
"Callers to KU who get put on hold will develop a much more positive impression of our fine university if they hear music instead of dead air," said Provost and Executive Vice Chancellor Richard Lariviere. "I encourage all departments to add KU Music On Hold."
KU Music on Hold offers "Rock Chalk Remix," a special music composition featuring the Rock Chalk Jayhawk chant and a classical guitar version of the alma mater. It is a variation of the music that plays on KU's current TV and radio advertisements. It will play whenever a caller is placed on hold, during the interval when a call is transferred and when a caller is added to an existing conference call.
To register, department representatives must complete an online form. A sample of Rock Chalk Remix is also available on the site.
The service was created by the offices of University Relations and Networking and Telecommunication Services, a division of Information Services. It is available at no charge to departments, thanks to central funding by the provost's office. If you have questions about the content on KU Music on Hold, contact University Relations at (785) 864-3256. If you have questions about the Music on Hold service, contact NTS at (785)864-9300.
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